本文以心智模式理论为切入点,比较系统地梳理了学术界关于管理主体的心智模式的个人特质,进而以创业型旅游企业家为观照的对象,通过剖析斯塔特勒的管理行为,借鉴学界的有关成果,认为思维独特、富有主见、坐言起行是创业型旅游企业家的典型素质。 Based on the theory of mental model, this paper systematically combs the academic traits of the mental model of the management subject, and then takes the entrepreneurs of entrepreneurial tourism as the object of study. By analyzing the management behavior of Stattler and drawing lessons from the academic circles Of the relevant achievements, that the unique thinking, assertive, take the initiative to walk is a typical entrepreneurial entrepreneur quality.