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最近一段时间,无息贷款买家电的业务开始在一些家电卖场火热起来,无疑,这是商家为了刺激消费者的一个经营手段。无息的招牌让很多人对这项业务产生了兴趣, 而部分卖场甚至推出“零首付”业务。在商家的促进下,贷款购买家电能否成为主流消费行为? 采访中,记者发现,无息贷款更多地吸引了年轻人的注意,由于经济因素,这一部分消费者更愿意通过贷款方式购买心仪的产品。但是,对信贷的不信任,以及办理这项业务的繁琐程序,还是让一些人望而却步。究竟消费者是如何看待无息贷款买家电这项业务呢?
Recently, interest-free loans to buy appliances business began to heat up in some appliance stores, no doubt, this is a business in order to stimulate consumer management. Interest-free signs so many people have an interest in this business, and some stores even launched the “zero down payment” business. In the promotion of businesses, loans to buy home appliances can become a mainstream consumer behavior? In the interview, the reporter found that interest-free loans more attracted the attention of young people, due to economic factors, this part of the consumer is more willing to purchase favorite means of loans The product. However, the distrust of credit and the tedious process of conducting this business have left some people prohibitive. How consumers treat interest-free loans to buy home appliances this business?