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近年来,节事活动日益兴盛,节事活动能塑造城市形象,提升城市知名度,促进旅游业的发展,但很多节事活动影响力有限,届数短。本文从社区参与的角度,在分析旅游节事活动社区参与含义和必要性基础上,探讨旅游节事活动社区参与内容,以期对节事活动的持续健康举办有所启示。
In recent years, festival activities are increasingly prosperous, festival activities can create a city image, enhance the city’s popularity and promote the development of tourism, but many festival activities have limited influence and short sessions. Based on the analysis of the meanings and necessity of community participation in tourism festival activities, this article explores the community participation in tourism festival events with the purpose of enlightenment on the continuance and health of festival activities.