消费社会,在市场逻辑的驱动下,女性形象在广告中被对象化为商品性能的代言符号。这是消费文化隐藏着的男性视觉运作的产物,男性借助现代媒介暗中实施着对女性身体的规训和控制,造成了两性之间的微观政治。如何反抗这种支配,是本文力图解决的问题。 Consumer society, driven by the logic of the market, the image of women in the ads were targeted for the endorsement of the symbol of commodity performance. This is the product of the masculine visual operation hidden in consumer culture. The use of modern media to implicitly regulate and control the female body has led to the micro-politics between the sexes. How to resist this kind of dominance is the problem that this article tries to solve.