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乡村旅游已成为我国国内旅游的一种重要形式,而乡村性是乡村旅游的核心吸引力。但乡村性在乡村旅游的开发和经营过程中已经受损,过度强化经济功能可能会降低乡村旅游的吸引力。据此提出了发展乡村旅游必须关注乡村性的塑造,保护乡村居民参与旅游与分享旅游的权益,转变政府角色,注重乡村发展中新的“乡村意象”的塑造,以使乡村旅游真正实现可持续发展。
Rural tourism has become an important form of domestic tourism in our country, and rural nature is the core attraction of rural tourism. However, the rural nature has been impaired in the development and management of rural tourism. Over-intensifying economic functions may reduce the attractiveness of rural tourism. Accordingly, it is proposed that the development of rural tourism must pay attention to the shaping of rural nature, protect the rights and interests of rural residents in participating in tourism and sharing tourism, change the role of government, and emphasize the shaping of new “rural image” in rural development in order to realize rural tourism truly sustainable development.