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最近几年,新媒体自身的飞速发展,对传媒界自身的生态环境加以改变,而且为传统媒体带去了非常大的影响。传统的媒体不管是媒体的定位和内容生产,亦或是传播渠道以及运营形式上都发生了非常大的变化。媒介融合可以说是多种技术汇集在一身传输方式,数字技术对于获得数据和现像以及语言三种基本信息的时间以及空间和成本进行了改变,多种信息在相同平台上获得了整合,不同形式上的媒介之间产生的互换性以及互联性获得了强化,媒介一体化的趋势不断的显现出来。
In recent years, the rapid development of new media itself has changed the media industry’s own ecological environment and has brought a very big impact on traditional media. Traditional media, both in terms of media positioning and content production, have also undergone very big changes in terms of channels of communication and operation. Media convergence can be said that a variety of technologies converge in a single transmission mode. Digital technology has changed the time, space, and cost of obtaining three basic types of data and images, as well as languages. Various information has been integrated on the same platform. The interchangeability and interconnectivity between the formal media have been strengthened, and the trend of media integration has been constantly revealed.