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本文从经济要素、政治要素、社会文化要素和技术要素四个方面分析了服装产业的外部发展宏观环境,阐述了服装产业面临的机遇和挑战,提出了服装产业发展的具体措施,包括设计能力提升、植入绿色概念的多品牌协同发展和供应链管理创新。
This article analyzes the macroscopic environment of external development of garment industry from four aspects of economic factor, political factor, social and cultural factor and technical factor, elaborates the opportunities and challenges the garment industry is facing, and puts forward specific measures for the development of garment industry, including the design capability improvement , Implanting multi-brand synergy of green concepts and supply chain management innovation.