意见领袖在网络舆情的引导过程中具有重要作用,他们作为信息发布、传播与扩散的重要角色,在应对网络舆情危机时发挥着重要力量。本文以舆情危机的产生为出发点,通过探讨意见领袖在网络舆情危机应对上发挥的重要作用,对如何提高意见领袖的网络舆情应对能力提出合理化的建议。 Opinion leaders play an important role in guiding the public opinion on the Internet. As an important part of information dissemination and dissemination, they play an important role in coping with the crisis of public opinion on the internet. Based on the emergence of public opinion crisis, this paper discusses the influence of opinion leaders on the response to cyberpublic opinion crisis and puts forward reasonable suggestions on how to improve the opinion ability of opinion leaders on the network.