基于轻理念的指导,企业如何才能建立起一个性价比高、轻量化的营销系统?从营销的五个重要环节来看:产品、传播、销售、效果和消费者关系,分别要达成轻快开发、轻松传播、轻便销售、轻易互动和轻巧精准的目的。如果用一个英文单词来代替,即“SMART”(分别代表了“Strategy产品战略”、“Monitor精准效果”、“Approach品牌沟通”、“Relationships消费者关系”和“Transaction产品销售”)。 Based on the guidance of light ideas, how to establish a cost-effective, lightweight marketing system? From the marketing of the five important aspects of point of view: product, communication, sales, effects and consumer relationships, respectively, to achieve light development, easy Spread, light sales, easy interaction and lightweight precision purposes. If you use an English word instead of “SMART” (respectively represent “Strategy Strategy”, “Monitor Precision Effect”, “Approach Brand Communication”, “Relationships Consumer Relations” And “Transaction Product Sales”).