在刚刚过去的2005年,一直鼓舞着我的是陆续有几个人对我说,受到书中案例的启发,直接套用并改进,不仅取得了活动的成功,还超越了书中的案例。为此,我认为自己先前的无数个日日夜夜的付出都有了足以慰藉的意义。原以为,《实战广告案例(第二辑)·活动》的出版会轻松许多,只要延续 In the past 2005, I was encouraged by a few people who said to me that inspired by the book case, applied directly and improved, not only achieved the success of the activities, but also beyond the book case. For this reason, I think that my previous countless days, nights and nights have been comforted. I thought, “actual advertising case (second series) · activities” will be much easier to publish, as long as the continuation