有一个来自新疆的沧桑男人,用他沙哑的喉咙把那些人们熟悉的西部民歌用重新编过的乐曲唱了一遍,突然就在一夜之间走红了。就在那一眨眼的工夫,奔驰车里,高级餐厅里,出租车里,甚至连街上那些捡垃圾的都在听他的歌。而且,大家还认为他是有男人味道的、回归生活的,其狂热的程度实在让人瞠目结舌。他就是刀郎。很多人认为刀郎如此的大红大紫,是因为怀旧、通俗,其实从营销的角度来说,刀郎也是一件商品,一个品牌,因此,刀郎的流行包含的不仅仅是男人的味道,更浓的是营销的味道。简单的产品创新 There is a vicissitudes of life from Xinjiang men, with his hoarse throat to those familiar folk songs re-sing the song again, and suddenly became popular overnight. In that blink of an eye, Mercedes-Benz cars, high-class restaurants, taxis, and even the streets picking up trash are listening to his songs. Moreover, we also think he is a man of taste, return to life, the extent of its fanatical is staggering. He is Dao Lang. Many people think that Dao Lang is such an affair because of nostalgia and popularity. In fact, from a marketing point of view, Dao Lang is also a commodity and a brand. Therefore, Dao Lang's popularity contains more than men's taste, Is the taste of marketing. Simple product innovation