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1996年10月,大连某建设公司委托形象设计员赵琛设计楼盘销售广告。赵琛根据工程进度提出以新娘揭盖头那令人过目不忘的一刻来比喻楼盘即将告捷时消费者的心理,并以“她将揭去盖头”的创意制作了广告。1999年春节期间,大连商场集团公司举行促销活动,在省内多家报纸上刊登系列广告,都使用了“她将揭去盖头”的创意。2000年1月,赵琛以大连商场集团公司和刊登广告
In 1996 October, a construction company in Dalian commissioned the image designer Zhao Chen design real estate sales advertising. According to the progress of the project, Zhao Chen proposed to her the unforgettable moment of bridal revealing of the hijab to make an impression on the consumer psychology when the real estate was approaching victory and made an advertisement with the creative idea that “she will remove the hijab”. During the Spring Festival of 1999, Dalian Emporium Group Company held a promotion campaign, published a series of advertisements in various newspapers in the province, and used the idea that “she will strip the hijab”. January 2000, Zhao Chen with Dalian Shopping Center Group Corporation and advertising