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1906年,艾维·李发表公共关系《原则宣言》,并致力于通过传达真相从而消除公众和媒体的误解和偏见,进而达到使公众改变态度的劝服效果。本文从说服角度出发,对艾维·李1914年对拉德洛惨案的处理和洛克菲勒家族的公共形象重塑进行具体分析。考察“说真话”原则在处理与媒介、受众和被传播对象三者之间的相互关系的影响,并对其应用和实效进行反思。
In 1906, Avi Lee published the Declaration of Principles on Public Relations and is committed to removing the public and media misunderstandings and prejudices by conveying the truth so as to achieve the persuasive effect of changing the attitude of the public. This article from the persuasion point of view, the Avy Lee 1914 Lladro dealings with the Rockefeller family’s public image remodeling and specific analysis. Investigate the influence of the principle of “telling the truth” on the interrelationship with the media, the audience and the target to be disseminated, and reflect on its application and effectiveness.