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尽管IBM是桌面PC的鼻祖,所有的桌面PC都被称为IBM兼容机,但IBM已经远离桌面PC的领导地位太久了。从Aptive到NetVista,再从NetVista到ThinkCentre,品牌名的两度更迭说明,即使是PC鼻祖也号不准PC跳动的脉博。现在,率领桌面PC前进的是英特尔,桌面PC在硬件平台上的无差异性极大地限制了PC供应商在技术层面上的竞争空间,桌面PC之间的竞争更多地是依靠供应链而非技术。为重振PC业务,IBM选择了管理为突破口。由于桌面PC的硬件成本不断下降,桌面PC在购买以后的维护成本在桌面PC整个生命周期中的总拥有成本中所占据的比例越来越高:根据Gartener最近的统计,这个比例大概是80％。因此,IBM在个人用户的前端设备提出了“Think”战略。尽管这有借助ThinkPad品牌造势的嫌疑,但该战略所蕴涵的帮助企业节省管理成本的核心思想无疑使IBM在桌面PC的市场竞争中抢回了主动。其实,节约IT产品管理成本的思想早已出现,但它最初是出现在桌面PC的竞争产品——
Although IBM is the originator of desktop PCs and all desktop PCs are known as IBM compatible machines, IBM has been too far from the leadership of desktop PCs. From Aptive to NetVista, and then from NetVista to ThinkCentre, the brand name of the two changes that even the originator of PC is also not allowed PC beating Pulse. Now that Intel is leading the desktop PC and the desktop PC’s indifference to the hardware platform greatly limits the PC vendor’s competitive space at the technology level, the competition between desktop PCs is more dependent on the supply chain rather than technology. To revive the PC business, IBM chose to manage as a breakthrough. Due to the declining hardware costs of desktop PCs, the maintenance cost of desktop PC after purchase increases more and more in the total cost of ownership over the entire life cycle of desktop PCs: According to recent Gartener statistics, this ratio is about 80% . As a result, IBM has proposed a “Think” strategy on the front-end appliance for individual users. Despite this suspense with the help of the ThinkPad brand, the core philosophy underlying the strategy to help businesses save on administrative costs has undoubtedly led IBM to take the initiative back in the marketplace of desktop PCs. In fact, the idea of saving IT product management costs has long appeared, but it was originally appeared in the competition of desktop PC products -