论文部分内容阅读
具有中国特色、中国风格的文化软实力理论是从中国的实际出发,在马克思主义指导下借鉴了西方“软力量”理论,继承了国内“文化力”和“文化生产力”等理论基础上而逐渐形成的。从话语视角来看,文化软实力理论主要实现了话语体系、话语主体和话语内容的创新。文化软实力理论实现了从西方“软力量”话语到具有中国特色的“文化软实力”话语的转换,明确了文化软实力的话语主体,实现了话语内容的中国化。文化软实力成为当今流行话语之一,引领着时代话语的发展。
The theory of cultural soft power with Chinese characteristics and Chinese style starts from the reality of China and draws lessons from the Western theory of “soft power” under the guidance of Marxism and inherits “cultural power” and “cultural productivity” in China. Gradually formed on the basis of other theories. From the discourse perspective, the theory of cultural soft power mainly implements the discourse system, discourse subject and discourse content innovation. The theory of cultural soft power realizes the transformation from the western “soft power” discourse to the “soft cultural soft power” discourse with Chinese characteristics, clarifies the discourse main body of cultural soft power and realizes the localization of discourse content. Cultural soft power has become one of today’s popular discourses, leading the development of the discourse of the times.