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行业媒体转型首先要解决的,并不是单纯的技术题,而是技术与业务、商业模式的关系问题。传统纸媒通过技术突破实现快速发展的案例凤毛麟角,行业媒体更是如此。一是传统业务及商业模式,很难通过直接嫁接技术实现转型;二是传统媒体尤其是行业媒体,绝大多数也不具备实现技术突破的技术储备及人才队伍。行业媒体普遍体量较小、资金有限、人才储备不足,因此采用成熟技术进行业务创新及商业模式创新仍然是比较现实和可行的方案。
Industry media restructuring must first be resolved, not a mere technical issue, but the relationship between technology and business, business model. Traditional paper media through technological breakthroughs to achieve rapid development of rare cases, the industry media is even more so. First, the traditional business and business model, it is difficult to achieve the transition through direct grafting technology; the second is the traditional media, especially the industry media, the vast majority do not have the technical reserves to achieve technological breakthroughs and personnel. Generally speaking, the media in the industry is relatively small in scale, with limited funds and insufficient talent pool. Therefore, adopting mature technologies for business innovation and business model innovation is still a realistic and feasible solution.