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在互联网成为主流媒体,网络社区日益壮大之时,对于正身处寒冬中的广大企业来说,选择日益完善精准化的社区营销方式,是在“危”中实现逆境崛起的绝好机会,也是适应传媒分众化、市场细分化的有力举措。
As the Internet becomes the mainstream media and the online community is growing day by day, choosing the increasingly perfect and accurate community marketing method for the majority of enterprises now living in a cold winter is an excellent opportunity to realize the adversity rise in “crisis” It is also a powerful measure to adapt to the media’s fragmentation and market segmentation.