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文字设计是一门相对独立的、自主性很强的专业课程,在形式表现与内容扩展上十分丰富。文字设计应该以其所服务项目的属性、特点和优势为精神内核来制约文字设计的整体思路与定位,在其基础上具体于创作形式本身而言,设计者首先应该对中外文字体结构有深刻的了解,熟悉其结构特点及形式美感,然后根据其字体结构的特性,结合创意定位深入地进行设计、演化及装饰文字本身,进而产生良好而合理的文字设计。
Text design is a relatively independent, highly independent professional courses, in the form of expression and content is very rich. Text design should be based on the properties, characteristics and advantages of the project it serves as a spiritual kernel to constrain the overall thinking and positioning of the text design. On the basis of which, in particular, the author should have a profound understanding of the structure of Chinese and foreign languages , Familiar with its structural features and formal beauty, and then design, evolve and decorate the text itself according to the characteristics of its font structure and creative positioning, so as to generate a good and reasonable text design.