通常,一个公司召集多个国家的记者举办新闻发布会,不是有重大突破的新产品新技术发布,就一定是该公司要有重大举措或大力宣传的市场活动。而HP公司于9月14日在新加坡召开的以“HP——彩色打印领先者”为主题的新闻发布会上,既不见有新产品新技术露面,也没听说公司最近有什么新动作。不过,在不到3个小时的发布会上,来自HP CPG(消费产品部)的几位高级官员对其打印业务从突破性技术研发到产品制造原则、公司市场定位及策略的系统介绍,使记者不难明白HP此次活动的用意;同时也悟出:在 Usually, a company convenes press conferences for journalists from many countries to hold press conferences. It is not a new product and new technology that has a major breakthrough. It must be a market activity for which the company has major initiatives or vigorous publicity. On the September 14 press conference held by HP on the theme of “HP - Color Print Leader”, HP did not see any new products or new technologies, nor did it hear any recent moves by the company. However, in less than three hours of press conferences, several senior officials from HP CPG (Consumer Products Division) systematically introduced their printing business from breakthrough technology research and development to product manufacturing principles, company market positioning and strategy. It is not difficult for reporters to understand the intention of HP’s activities; at the same time, they also realize that: