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李宁公司的转型变革陷入了一个连自己都看不懂的变革怪圈:明明招招卖力,甚至叫好,却总是成效欠佳,即使如此,也始终不言放弃变革图新的努力,坚持屡败屡战,但依然难以看见光明。三任CEO陈义红、张志勇和金珍君前赴后继,尤其张志勇和金珍君先后主导的5年变革更是尝尽酸甜苦辣,但最后都以退场划上句号。如何打破这个变革怪圈,再次成为仓ij始人李宁和下任CEO的首要任务。
The transformational transformation of Li-Ning Company has plunged into a vicious circle of change that it can not even understand. It is obvious that it has always been very ineffective and often unsuccessful. Even so, it has always given up its new efforts to reform and has always failed Fight, but still difficult to see the light. Three CEO Chen Yihong, Zhang Zhiyong and Jin Zhenjun went ahead, especially Zhang Zhiyong and Kim Jung-jun has led the five-year change is full of ups and downs, but in the end are ending with the end. How to break the vicious circle of change, once again become the first person in the warehouse ij Li Ning and the next task of the CEO.