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药品市场营销是药剂专业的基础专业课程。该专业绝大部分毕业生从事药品营销相关工作。目前,国家医疗制度改革正大力推进医药分开,药品进入市场模式面临着重大调整,将带动整个药品市场更开放化激烈化,使原来的“药品营销员服务能力与顾客购药需求水平严重不匹配”矛盾日益显著。这意味着将需要培养具有适应医疗体制改革后所需求的高素质劳技能型的营销人员,必须对药品市场营销课程进行教学改革,以校企合作、工学结合的模式,与时俱进。
Pharmaceutical marketing is a pharmacy-based professional courses. The vast majority of graduates engaged in pharmaceutical marketing related work. At present, the reform of the national medical system is pushing for the separation of medicine and medicine. Pharmaceuticals are undergoing major adjustments in the market model, which will lead to a more liberalization of the entire drug market. This will make the original “drug salesman’s service ability and the customer’s demand for pharmaceutical products serious. Match ”contradictions are increasingly significant. This means that there will be a need to train marketers with high-quality labor skills to meet the needs of the post-reform medical system. It is imperative to carry out pedagogical reform of pharmaceutical marketing courses and to keep pace with the times with the model of school-enterprise cooperation and work-study integration.