文章采用问卷调研的统计方法,通过对黑龙江省大学生对红色旅游认知的调查研究,全面分析这一群体对红色旅游的认知程度,准确把脉大学生进行红色旅游的消费心理和行为特征,系统梳理制约大学生开展红色旅游的诸多因素,进而有针对性的提出在大学生群体中深入推广红色旅游的可行性对策,以期为丰富大学生思想政治教育途径,促进红色旅游产业健康、快速发展提供有益借鉴。 This article uses the statistical method of questionnaire survey to investigate the cognition of red tourism of college students in Heilongjiang Province, comprehensively analyzes the cognition degree of this group to red tourism, systematically combs the consumption psychology and behavior characteristics of college students in red tourism Restrict the students to carry out a number of red tourism factors, and then put forward the feasibility of promoting the red tourism in college students in a comprehensive manner, with a view to enriching the ideological and political education for college students to promote the healthy and rapid development of the red tourism industry to provide useful lessons.