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2003年,中国“行外造车”忽成热潮。家电、电讯、酒业等和整车生产“八竿子打不着”的行业,都在拼命往汽车圈子里挤。先行者有春兰,红塔,继之者有科龙、奥克斯、五粮液、波导,TCL。毫无疑问,“利润”是促发此次汽车制造业投资潮的诱因。 但是,此刻距离法国标致在中国的黯然离场不过几年光景。而且包括通用、福特、大众在内的世界汽车巨头也都先后在中国汽车市场栽了跟头。先驱者的失败似乎已经在警示我们:汽车投资不是梦中的香格里拉。
In 2003, China suddenly became a craze in “making cars out of bounds.” Appliances, telecommunications, wine and other vehicle production and “eight poles can not beat” industries, are desperate to crowded into the car circle. Chunlan pioneer, Hongta, followed by Kelon, Oaks, Wuliangye, Bird, TCL. There is no doubt that “profit” is the incentive to trigger the wave of investment in the automobile manufacturing industry. However, at the moment from the French Peugeot in China sadly leave a few years scene. And including GM, Ford, Volkswagen, the world’s auto giants have successively planted in the Chinese auto market. The failure of the pioneers seems to have warned us: car investment is not a dream Shangri-La.