虽然新消费在提振经济方面的作用与日俱增,但与众多成熟的消费市场相比,仍面临不少问题。当前消费结构升级遇到的主要问题有四点:一是品质消费需求得不到满足;二是服务供给水平总体不高;三是消费成本居高不下;四是消费环境有待进一步改善。以体育消费为例,运动热潮在中国只是刚刚兴起,中国的健身俱乐部数量不到美国的20%,中国的运动市场发展还有很长的路要走。 Although new consumer spending has boosted the economy, it still faces many problems compared to many mature consumer markets. There are four main problems in upgrading the current consumption structure: First, the quality of consumer demand can not be met; Second, the overall level of service supply is not high; Third, the high cost of consumption; Fourth, the consumption environment needs to be further improved. Taking sports consumption as an example, the upsurge in sports is just emerging in China. The number of health clubs in China is less than 20% of that in the United States. There is still a long way to go in China’s sports market.