2012年10月29日-2012年11月5日是整合营销传播创始人、美国西北大学终生荣誉教授唐·E·舒尔茨博士北京之行的8天时间。在这短短的8天中,他参加了三个重要的会议,进行了六次重大的演讲。2012年11月5号下午三点半左右,北京首都机场T2航站楼,看着舒大叔走进安检的瞬间,我如释重负,在这8天里我的心情可以用“提心吊胆”来形 October 29, 2012 - November 5, 2012 is the 8 days of Dr. Tan E. Schultz, founder of Integrated Marketing Communications and a lifetime honorary professor at Northwestern University, in Beijing. In this short span of eight days, he attended three major conferences and made six major speeches. At around half past three on November 5, 2012, at Beijing Capital International Airport Terminal T2, I was relieved to see Uncle Shu enter the security checkup. During this 8 days, my mood can be “scared”