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随着经济改革的不断发展,企业媒体在企业的工作中越来越受重视,但由于目前企业发展存在各种弊病,使企业媒体的功能不够完善,企业在这方面的资金投入也不能与企业的发展同步进行。为了使当代企业媒体能在新形势下仍能保持良好的态势继续发展,本文就企业媒体的现状、企业媒体在发展过程中遇到的问题以及如何加强企业媒体的工作做一些讨论。
With the continuous development of economic reform, the media of enterprises has drawn more and more attention in the work of enterprises. However, due to various shortcomings in the current development of the enterprises, the functions of the media in the enterprises are not perfect, and the capital investment by the enterprises in this respect can not be linked with the enterprises’ Development simultaneously. In order to enable the contemporary enterprise media to maintain its good momentum and continue its development in the new situation, this article discusses the status quo of the corporate media, the problems encountered in the development of the corporate media, and how to strengthen the work of the corporate media.