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邮政企业的大客户是邮政收入的主要来源。稳定的大客户群体能为邮政企业带来持续稳定的收入,促进邮政企业的长远发展。近年来邮政企业非常重视大客户管理,各地按照集团公司加快营销体系建设的部署,逐步建立起大客户管理机构,配备专门的管理人员,从事大客户的管理、开发和维护工作,函件、储蓄、速递等专业部门也尝试性地建立了大客户营销和管理机构。这些大客户机构的成立对业务市场的开拓和项目营销的推进起到了积极的作用。
Postal customers are the main source of postal revenue. Stable large customer groups can bring sustained and steady revenue to postal enterprises and promote the long-term development of postal enterprises. In recent years, the postal enterprises attach great importance to the management of large customers. In accordance with the deployment of the marketing company in all localities, the large customer management agencies are gradually established with specialized management personnel engaged in the management, development and maintenance of large customers, letters, deposits, Courier and other professional departments have also tentatively established a large customer marketing and management agencies. The establishment of these large client institutions has played a positive role in opening up business markets and promoting project marketing.