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在当前互联网技术不断发展的背景之下,李克强总理提出了“互联网+”这一概念,而在销售领域当中,将互联网与市场销售相加,形成的电子商务模式迅速走红,成为当前企业市场影响乃至整个商务贸易当中一项至关重要的组成部分。在电子商务的出现之下,其高效、便捷等重大优势使得以商场专柜等为代表的传统市场营销受到很大冲击,因此在电商环境下,企业有必要将传统市场营销渠道与新兴的电子营销渠道进行优化整合。本文将通过对现阶段的几种主要企业市场营销渠道进行分析,以某服装公司为例对目前企业市场营销渠道中存在的问题进行探究,并在此基础之上围绕电商环境下企业应当如何整合市场营销渠道提出几点相关意见。
In the current context of the continuous development of Internet technology, Premier Li Keqiang put forward the concept of “Internet + ”, and in the field of sales, adding the Internet and market sales, the rapid development of e-commerce model has become the current enterprise Market impact and even the entire business trade is a crucial part. Under the advent of e-commerce, traditional marketing, such as shopping malls and counters, is greatly affected by its great advantages such as high efficiency and convenience. Therefore, in the e-commerce environment, it is necessary for enterprises to integrate traditional marketing channels with emerging electronics Marketing channels for optimal integration. This article will analyze the marketing channels of several major enterprises at the present stage, take a clothing company as an example to explore the existing problems in the marketing channel of the enterprise, and on this basis, how should the enterprise under the e-commerce environment be? Integrate marketing channels to make some relevant comments.