定位销售:为目标顾客群服务 近年来,大商场越建越多,小商店越办越多,商业竞争日趋激烈。在经历了有奖销售、十点利销售、仓储式销售和情感销售等一系列营销大战后,定位销售成为商界新的选择。 定位销售即商界确定自身在市场竞争中的角色,面向何种类型顾客,经营什么样的商品,以何种价格参与市场竞争。商场大多根据所处地段的人口、数量、构 Positioning sales: service for the target customer group In recent years, the more the more shopping malls build more small shops more and more business competition is fierce. After experiencing a series of marketing wars such as award-winning sales, ten-point sales, warehouse-type sales and emotional sales, positioning sales become the new choice for the business community. Positioning sales that the business community to determine their own role in the market competition, for what type of customer, what kind of merchandise to operate, at what price to participate in market competition. Shopping centers are mostly based on the location of the population, quantity, structure