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本文选择了具有代表性的卡特、徐工为例,用具体的数据说明租赁营销模式对制造厂商的重大作用,如何认识租赁市场目前存在的问题,介绍了目前比较可行或可以借鉴的应对措施。
This paper chooses the representative Carter and XCMG as examples. It uses specific data to explain the significant role of the rental marketing model to the manufacturers, how to understand the existing problems in the rental market, and introduces the current countermeasures that are feasible or can be used for reference.