域名与商标、商号具有相似的功能和价值,在互联网中容易发生冲突,目前比较突出的是域名对在先商标和商号的冲击。在解决此类冲突时,应遵循保护在先权利和利益平衡原则。我国需要通过完善司法和非司法机制来解决域名冲突。 Domain names and trademarks, firms have similar functions and values ​​in the Internet is prone to conflict, the more prominent is the domain name of the previous trademark and trade name of the impact. In resolving such conflicts, the principle of the protection of prior rights and the balance of interests should be followed. China needs to resolve the domain name conflicts by improving judicial and non-judicial mechanisms.