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民俗文化是根据人民的生活、情感和习惯以及信仰而产生的文化,民俗也就是民间的风俗,是一个国家或者民族中的广大民众创造并享用和传承的生活文化。文化是靠学习得来的,并不是天生就具有的,文化也是一种活动,不同的地区或者民族拥有的文化是不同的。民俗文化广告是一种综合性的实用艺术,也是一种具有独特魅力的审美文化现象,有相对独立的审美价值,民俗文化广告是通过民俗和广告的有机结合的。本文分析了民俗文化和民俗文化广告,讨论了民俗文化广告的审美价值。
Folk culture is a culture based on people’s life, emotions, habits and beliefs. Folk custom is also folk customs. It is a living culture created, inherited and enjoyed by a large number of people in a country or a nation. Culture is derived from learning and not inherently produced. Culture is also an activity. Different regions or ethnic cultures have different cultures. Folk custom advertisement is a kind of comprehensive and practical art as well as a kind of aesthetic culture with unique charisma. It has relatively independent aesthetic value. Folk custom advertisement is organically combined with advertisement. This article analyzes the ads of folk culture and folk culture, and discusses the aesthetic value of folk culture advertisement.