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大多数行业的市场竞争日趋激烈,产品实现差异化愈发困难。这使得市场受价格主导,高利润新产品变成利润微薄产品种类的危险在不断增加,而服务品牌建设可以避免这种情况的发生。
Market competition in most industries is becoming increasingly fierce, making it increasingly difficult to differentiate products. This puts the market at a price-driven position. The danger is that high-margin new products will turn into less-profitable product types, and service branding can avert this.