【摘 要】
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本文从广告设计专业性质的角度,对培养卓越创新技能型广告人才提出了通过校企双轨教学模式的设计,从教学培养方案的制定、教学实训基地的建设等方面,就校企双轨教学模式进行
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本文从广告设计专业性质的角度,对培养卓越创新技能型广告人才提出了通过校企双轨教学模式的设计,从教学培养方案的制定、教学实训基地的建设等方面,就校企双轨教学模式进行可行性分析。
This article from the perspective of the nature of advertising design professionals, the training of outstanding creative talents advertising proposed through the design of double-track school-enterprise teaching mode, from the teaching plan, the establishment of teaching and training base, Feasibility analysis.
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