1968年,美国科学史研究者罗伯特·莫顿(Robert K.Merton)提出著名的“马太效应”。后来,马太效应广泛应用于经济学界,讲的是好的越来越好,差的越来越差;多的越来越多,少的越来越少的现象。比如一个有钱人,他可以用钱去赚钱,最终越来越富,而一个穷人因为没钱,所以可能会越来越穷。在店铺的货品管理中也是这样。有些经销商认为,自己的生意很差,于是不敢订货、不敢补货,便造成店铺形象萧条、销售缺货等现象,从而生意越 In 1968, Robert K. Merton, a researcher of the history of science in the United States, proposed the famous “Matthew Effect.” Later, the Matthew effect is widely used in economics, saying that the good is getting better and worse, the worse the worse; the more and more, the less and less the phenomenon. For example, a rich man who can make money with money and eventually grow richer, and a poor person may become poorer because he has no money. The same is true in the store’s goods management. Some dealers think that their business is poor, so dare not order, not replenishment, it will result in the store image of depression, the phenomenon of sales out of stock, and so business more