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青年报的前身一般均为共青团组织的机关报,其在社会主义精神文明建设中,曾经发挥了重要的宣传导向作用,同时青年报也影响并伴随着新中国几代人的成长。进入新世纪后,由于政府对报刊政策调整,各地青年报逐步脱离所属的共青团机构而并入报业集团,使青年报面临着前所未有的市场压力,各地部分青年报面临划转的局面。对此,青年报如何在剧烈的报业市场竞争中立于不败之地,已经成为报人急需研究的课题。
The predecessors of the Youth Daily are generally organs and newspapers of the Communist Youth League. They played an important advocacy role in the construction of socialist spiritual civilization. The Youth Daily also influenced and accompanied the growth of new generations in China. Since the beginning of the new century, due to the government’s readjustment of its policies on newspapers and periodicals, the youth newspapers around the world have gradually merged with the newspaper group from their own Communist Youth League organizations so that the Youth Daily is under unprecedented market pressure. Some of the youth newspapers at various places face the planning and transfer situation. In this regard, Youth Daily how to remain invincible in the fierce competition in the newspaper market, has become a newspaper reporter urgently needed research topic.