广告英语作为一种应用语言,有着自己独特的语言风格和特点。为了达到广而告之的预期效果,广告英语运用了多种修辞手段,其中巧妙的双关能使语言含蓄幽默、生动机智,起到旁敲侧击,借题发挥的作用,能够很好地突出广告的特点,因而在广告中得到大量应用。本文将从谐音双关、语义双关、仿拟双关等几方面阐述双关语在广告英语中的运用。 Advertising English as an application language, has its own unique language style and characteristics. In order to achieve the desired effect of advertising, Adverbs uses a variety of rhetorical devices, of which clever pun can make the language implicitly humorous, vivid and witty, play a role as a side effect, can well highlight the characteristics of advertising, and therefore Get a lot of applications in advertising. This article will elaborate the application of puns in advertising English from the aspects of homophonic pun, semantic pun, punishments and other aspects.