城市儿童消费在家庭总支出当中所占比例超过33%的已占到家庭总数的90%。现在的儿童用品市场已进入个性化消费时代,儿童用品已日渐成为一个对个性化要求较高的领域,家长普遍期待的是与孩子的特点、孩子发展阶段的关键因素,以及期望和预算吻合或接近的产品与服 Urban children’s consumption accounts for 90% of the total households with more than 33% of the total household expenditure. Now the children’s products market has entered the era of personalized consumption, children’s products have become increasingly personalized requirements of the field, the parents generally expect is the characteristics of children, the key stage of children’s development and expectations and budget match or Close to the product and service