在市场经济不断完善的环境下,我国的电力企业不仅面临发展契机,同时也面临着改革带来的挑战;要使电力企业实现持续发展,则必须创新营销方式以及营销管理方式,尽量做到精细化管理。研究电力营销实现精细化管理所具有的作用以及电力营销实现精细化管理的对策,对策包括运用灵活的价格策略,电力企业应树立起良好的公众形象,对精细化管理的信息平台进行完善以及管理好电力营销班组。 Under the continuous improvement of market economy, the power enterprises in our country not only face the development opportunity, but also face the challenges brought by the reform. To make the power enterprises achieve the sustainable development, we must innovate the marketing methods and the marketing management methods, try our best to be fine Management. To study the role that electric marketing achieves in meticulous management and how to implement meticulous management in electric power marketing. The countermeasures include flexible price strategy, electric utilities should establish a good public image, perfect and manage information platform of fine management Good power marketing team.