作为外宣刊物,其主要读者应该是外国人及海外侨胞等。因此,尽可能满足海外读者意欲得到的精神食粮,是外宣刊物增强宣传效果的关键。对外宣传的目的,其实就是要适合国际国内不断变化的形势,用最佳手段和最快的速度,把中国的国情传播出去,让世界充分了解中国,从而促进世界经济及和平运动的发展,加快中国改革开放的进程,推动各项事业的发展。为达到这个目的,明确自己的宣传对象、了解他们的欣赏口味不可少。 As a propaganda publication, its main readers should be foreigners and overseas Chinese and so on. Therefore, meeting the spiritual food intended by overseas readers as much as possible is the key to enhancing the publicity effect of propaganda publications. The purpose of external publicity is actually to adapt to the constantly changing situation both at home and abroad, to disseminate China’s national conditions through the best means and at the fastest speed so that the world can fully understand China so as to promote the development of the world economy and the peace movement and accelerate the development of the world economy. China’s reform and opening up process to promote the development of various undertakings. To achieve this goal, to identify their own propaganda object, understanding their taste is essential.