全媒体时代,传统电视媒体受到新媒介的激烈挑战。城市台新闻策划面临新课题,必须贯通旗下各媒介,并渗入内容生产和输出的全过程,通过媒介融合,提升媒体的品牌影响力。同时要强化策划的“边界”意识,按传播规律策划媒体行动,避免制造“伪事件”。 In the era of all media, the traditional television media is under the intense challenge of new media. Urban Taiwan news planning is facing a new topic, it must penetrate its various media, and infiltrate the content of the entire process of production and output, through media convergence, enhance media brand influence. At the same time, it is necessary to intensify the planned “border ” consciousness and plan media actions according to the law of communication so as to avoid creating “false events ”.