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在线旅行“跨界”发展案例频出的背后,不仅折射出旅游大佬们向产业链上下游延伸的野心,也能看出不少中小航企在市场竞争、资源分配和资金等方面存在短板。在线旅游竞争升级,包括去哪儿网、携程、途牛、同程等OTA巨头纷纷向航空领域跨界,来谋求大发展,意图打造自己的全产业链优势。近日同程旅游确认战略投资红土航空。有分析认为,同程旅游收购红土航空,显然是想复制“航空+旅游”的成功模式。不过,民航业的整个门槛比较高,技术壁垒和运营要求
The frequent occurrence of online travel and cross-border development not only reflects the ambitions of tourism bigwigs to extend upstream and downstream of the industry chain, but also shows that many small and medium-sized airlines are facing market competition, resource allocation and funding There is a short board. Online travel competition, including where to go to the network, Ctrip, way cattle, the same way and other OTA giants have to cross the border to the aviation field, to seek great development, with the intention to create their own full industrial chain advantage. Recently, Tongcheng Tourism confirmed the strategic investment of Hongtu Aviation. Some analysts believe that the same way the acquisition of Hongtu tourism travel, apparently want to copy the “aviation + travel” mode of success. However, the entire threshold of civil aviation industry is relatively high, technical barriers and operational requirements