互联网的普及和国家新一轮足球的改革发展为足球运动用品的发展带来新机遇。分析了中国足球运动用品的市场空间,网民的年龄结构特征和网络购物用户特征,策划了符合以青少年为主体的消费群体的足球运动用品,并对互联网时代下中国足球运动用品的满足4R营销理论的方案进行了探讨 The popularization of the Internet and the reform and development of a new round of football in the country have brought new opportunities for the development of football sporting goods. Analyzed the market space of Chinese football supplies, the age structure characteristics of netizens and the characteristics of online shopping users, planned the football supplies that fit the consumer groups with teenagers as the main body, and satisfied the 4R marketing theory of Chinese soccer articles under the Internet age The program was explored