21世纪,国家的经济飞速发展。我国的建筑、教育、医疗、工业、养殖等等各个领域都在发生着巨大的改革和创新。教育一直是我国关注的重点,我国实行“科教兴国”的战略方针,教育与科技共同发展。在新媒体环境下开展广告学专业的教学活动,使学生能接受到更先进、科学的教学知识。为将来走上社会做好初步的准备。本文对高校广告学专业教育如何适应新媒体环境做出思考和研究。 The 21st century, the rapid economic development of the country. Huge reforms and innovations have taken place in various fields in our country’s construction, education, medical care, industry, breeding and so on. Education has always been the focus of our country’s attention. China has adopted the strategic principle of “rejuvenating China through science and education,” and has made common development in education and science and technology. Advertising in the new media environment to carry out professional teaching activities to enable students to receive more advanced and scientific teaching knowledge. For the future into the community to make initial preparations. This article makes some thinking and research on how to adapt advertisement education major in colleges to new media environment.