传统媒体与互联网之间融合的趋势已经出现新的高潮。近年来,受到网络等新媒体的挑战,一度高枕无忧的传统媒体受众分流,广告下滑。为了“救亡图存”,传统媒体再次“触网”成风,纷纷进军网络等新媒体领域。报纸与网络之间相互渗透,资源共享,2006年被称为“报网互动年”。最近电视与互 A new upsurge has emerged in the convergence of traditional media and the Internet. In recent years, challenged by new media such as the Internet, the traditional media audience, once reassuringly diversified, has seen ads fall. In order to “save the nation and survive”, the traditional media has once again “touched the net” and has entered the new media fields such as the Internet. Newspapers and Internet mutual penetration, sharing of resources, in 2006 known as “newspaper interactive network.” Recently TV and mutual