论文部分内容阅读
正确认识收视率当前,收视率作为节目效果评估依据和日常考核管理指标,正受到全国各大电视媒体的重视。2004年4月,成都电视台甚至向广告代理商承诺“收视率达不到3%,电视台倒给广告费”,令广告代理商兴奋地直呼:“这下我们的收益有保障了!”①同年8月,中央电视台干脆按收视点位?
Correct understanding of the ratings Currently, the ratings as a program evaluation and daily assessment of management indicators, are being the major television media attention. In April 2004, Chengdu Television even promised advertising agencies that “the audience rating will not reach 3%, and the television station will pay the advertising fee”, making the advertising agent address him with excitement: “Here we have the guaranteed income!” ① In the same year in August, CCTV simply viewing point?