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中航工业(中国航空工业集团公司的简称)非航空民品产业是其系列产品的重要组成部分。通过对中航工业非航空民品业务的基本情况的剖析,针对其优势、劣势及面临的机会和威胁,构建了非航空民品产业状况的PESTSWOT模型。基于层次分析法对非航空民品产业竞争力进行了量化评价,提出了提升中航工业非航空民品产业竞争力的对策和建议。
AVIC (short name of China Aviation Industry Corporation) Non-aviation civilian product industry is an important part of its products. Through the analysis of the basic situation of non-aviation civil products business of AVIC, the PESTSWOT model of the non-aviation civil products industry was constructed according to its advantages and disadvantages as well as the opportunities and threats it faces. Based on the analytic hierarchy process (AHP), this paper evaluates the non-aviation civilian product industry competitiveness quantitatively and puts forward the countermeasures and suggestions to enhance the non-aviation civilian product industry competitiveness of AVIC.