可读性强是报刊赢得读者青睐的法宝。在新闻事业飞速发展的今天,各种新闻媒介增多,知识、信息大爆炸,读者对刊物的选择性强,质量要求高,可读性问题更应该引起高校校报界的高度重视。尤其是目前的全国高校校报普遍存在着反映范围小,知识面窄;出版周期长,时效性差;内容陈旧,缺少 Readability is the magic weapon that the newspaper wins the readers favor. Nowadays, with the rapid development of journalism, the increase of all kinds of news media, the explosion of knowledge and information, the readers’ selective choice of publications, the high quality and the readability problems should all attach great importance to the college press circles. In particular, the current national college newspaper universally has a small scope of reflection, a narrow range of knowledge; long publication cycle, timeliness is poor; outdated content, lack of