报业经历涅磐之痛1.报业广告收入增速下滑据慧聪媒体研究中心监测,2005年前3季度,我国报纸广告仅增长6.80%,这是20多年来的最低增长。2.传统媒体中,报业广告同比下降幅度最大传统媒体受整个经济环境和新兴媒体出现的影响是共同的,但在这一共同影响下,报业广告下降幅度却最高。 Newspaper experience Nirvana pain 1. Newspaper advertising revenue growth rate decline According to HC media research center monitoring, the first three quarters of 2005, China’s newspaper ads only increased 6.80%, which is the lowest growth in more than 20 years. 2. Traditional media, newspaper advertising the largest decline year-on-year The traditional media by the entire economic environment and the impact of emerging media are common, but in this common influence, the decline of newspaper ads is the highest.