本文利用SCP范式,对杭州动漫产业的市场结构、市场行为以及市场绩效进行分析,发现杭州动漫产业具有高集中度、高进入壁垒以及同质化竞争等寡占型市场特点,存在着产业链断层,衍生产品发展滞后,资金缺乏以及公共服务不完善等制约产业发展的问题,立足于解决这些问题,提出相应的政策建议。 This article uses the SCP paradigm to analyze the market structure, market behavior and market performance of the animation industry in Hangzhou. It is found that the animation industry in Hangzhou has characteristics of oligopoly markets such as high concentration, high barriers to entry and homogeneous competition. There are industrial chain faults, The lagging development of derivatives, lack of funds and imperfect public services, which restrict the development of industries, are based on solving these problems and putting forward corresponding policy suggestions.